Back-to-school is the most competitive retail window in tech. HP needed something that would stop Walmart shoppers before they defaulted to whatever was cheapest.

We built a 360 campaign around HP's global sponsorship of Real Madrid. TV wall takeovers across nearly 4,000 stores. Instagram, display, video, a dedicated Walmart landing page. The idea connected school supply shopping with the energy of a club with a billion fans worldwide.

The campaign generated 12.6 million video plays in-store, drove $1.7M in incremental sales, and returned 8x on ad spend.