Intel needed people to experience a new laptop form factor at retail. We designed an immersive concert experience for Best Buy that wrapped screens from the back of the display down to the tabletop, putting shoppers in control of a full NE-YO performance.

You could remix his tracks across genres, control the light show and stage theatrics, and hype the crowd. Early AI detection responded to your performance in real time. NE-YO would react to your mix, pushing you to do better or calling out a great one. When you finished, you could post your remix to social, where standout mixes got a response from NE-YO himself.

The display turned a passive retail aisle into something people lined up for. Engagement with Intel devices increased 10X.